Formulation And Implement On Classic Brand Marketing Strategy Of Dale Inc. In The Environment Of Management Game

Management Game is a global strategic management and simulation management program. The program, based on an interactive simulation center, using computer science and network technology, provides a simulation and dynamic competitive marketing environment for the curriculum participant. It simulates the establishment and implementation of the overall strategy, the decision-making and implement of the functional strategies for production, research and development, product sales and finance in the enterprise management.In the same simulation environment,there are five corporation companies, which product two watches and sell them in six markets.Dale Inc. is a simulating multinational, which business including wristwatch research and development, the production and the management,which products and sell MATCHE and CLASSIC watches..On the basis of the management from 2007 to 2009 simulated by Dale Inc., the article expatiates CLASSIC market managing job, including analysis with the company's historical data, analysis to the behavior and the decision of competitors, formulates and implements of company's marketing strategy; summering and analyzing managing process under the instruction of management theory; discussing some issues concerning strategy management and marketing strategy in the real situation.