A Study Of Marketing Strategy’s Research For Founder Technology Co.,Ltd.

In the field of computer hardware market is very competitive, some IT company rely on its solid strength, flexible mechanism and abundant accumulation and highlights the their products update and the channel management advantages, and to enhance its competitiveness in the market..IT industry fast changing, technology companies should be actively learning founder and reference for the other company’s management theory and practice, enrich and improve their own management level.This paper proposed by the present situation of computer founder competition, in the face of challenges and problems analysis, and then through the SWOT analysis method is scientific and technological and market conditions each other, the article analyzes the technology should be how to restart the founder of marketing strategy adjustment, in order to win in the future IT hardware field competitive advantage.This paper is divided into six parts:the first part is the introduction, including the background and meaning of the research; the second part is the overview of the relevant basic theory, including the concept and principles of marketing, marketing strategy theory; the third part is the issues and cause analysis about application software marketing, including marketing problems and causes of the application software; the fourth part is the analysis about competitive environment of Rongke company in application software market, including analysis of marketing environment, internal resources and environment and so on; the fifth part is the Rongke company’s mixing marketing strategy in application software market, including product strategy, pricing strategy, channel strategy and marketing strategy; the sixth part is about the implementation of the mixing marketing strategy.