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The Comprehensive Evaluation Of Four International Electronic Companies’Competitiveness And The Analysis

Posted on:2011-07-04Degree:MasterType:Thesis
Country:ChinaCandidate:N A n n a G r i t s e n k o Full Text:PDF
GTID:2309330467972120Subject:Business administration
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21century is knowledge economic generation, as the globalization rapidly grows, especially with financial crysis happened in2008year, which gives to the companies more challenges, the role of competitiveness is very important. Companies are aiming to continue exist and develop, their success of the competitive strategy, the scale of developing; expanding time and the amount of long term output are success measurement standards. Increasing the competitiveness can let the company concentrate the resources; provide better service to the customers. That’s why the questions of increasing the competitive power of the company are very important question.Firstly, the present thesis is describing the theory of the company competitiveness, analyzing international electronic companies’core competitiveness, the main influence competitiveness existing problems of company, concluding the inner and outer influence the competitiveness factors. Secondly, the present thesis is researching the four international electronic companies competitiveness-DELL, HP,IMB (Lenovo) and SONY; building the evaluation index data system, calculating the dimensionless index data, than through line evaluation model calculate4companies’y value, which represent companies’ competitivity; analyzing and comparing the results of four companies competitiveness on global market and China-Russia market, drawing y value graphics. Thirdly, through company knowledge accumulation model, technical innovation model and company ability organizational innovation model present the ways to improve the company’s competitiveness based on company inner management and company external factors.
Keywords/Search Tags:competitiveness, comprehensive evaluation, line model
PDF Full Text Request
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