Analysis On Business Model Of China’s Large-scale Grain Enterprises

With the gradual opening up of the Chinese food market，internationa l grainmerchants inroads into the Chinese market，and occupy a relative ly large share．TheChinese people knew these Big Mac very few，especia lly the ir business operationsand strategies．In China and abroad，people usually understand and evaluated theseagribusiness companies from the vis ual ange l of ethics or the governmentpolicy．To this end，the formation of large-scale grain enterprises in China in thefight against the international grain merchants，for the maintenance of the country＇s economic and food security is of great significance．Currently，the development of China’s grain and oil enterprises situation is notoptimistic， one of the reasons is that the business model backward.Recommendations based on this article from the point of view of the businessmodel，comb ined wit h domestic and internationa l experience in successful businessmodel innovation， bus iness model innovation of China’s major grain and oilenterprises．First，In this research，the author analyzed the main features of the globalizedgrain market， and established a basic frame of the business models of theagribusiness companies， whic h inc luded nine elements： Core Competency，Business，Position in the industry chain，Profit Source，Risk Management，TargetCustomer， Value Configurations， Partner Network and DistributionChanne ls．Any sustainable company should have the deep thinking and reasonablearrangement of these nine basic elements．Secondly，based on the basic eleme nts，the author analyze the business model（Core Competency，Business，Position in the industry chain）of ADM，Cargill，Bunge， Louis Dreyfus，ConAgra，Wilmar etc，and proposed Agriculture businesstrends business model of the large grain enterprises abroad． Then summed up China’s grain and oil enterprise business model of theformation and development，analys is of it＇s business model disadvantages；andChina＇s large grain companies have chosen business model guidelines and therecommendations of business model innovation．Finally， Empirical analysis for bus iness model o f major grain and oilenterprises．...