Research On Countermeasures Of Chinese Grain And Oil Enterprises Under The Background Of Transnational Grain Traders Entering China

In multinational food dealer group of export,under the background of the era of mergers,acquisitions,that one of the important countries in east Asia,China is bound to become a multinational food dealer to realize the global layout is an important part of.China’s grain and oil industry is affected by both domestic and foreign influences:from the domestic perspective,overcapacity,lack of innovation,low market share and low profit;From abroad,international food dealer has formed a complete industrial chain,around the world and from raw materials,agricultural products processing,chemical fertilizer,seeds,logistics,grain reserves,industry chain extension and deep processing of grain and oil to the final sales link control China grain and oil industry.In the four major food dealer has taken control of the grain and oil market America and Europe and other regions,and gradually eroded under the condition of China’s grain and oil market,how to deal with domestic grain and oil security problem,how to guarantee the influence and competitiveness of China’s grain and oil enterprises at present,China’s grain and oil enterprises is an urgent need to deal with.This topic first,on the basis of domestic and foreign literatures,motivation for multinational food dealer in China were analyzed,and the motivation in China,operating in China means,industrial layout three aspects to analyze problems.The analysis of the influence of transnational grain producers on China’s grain and oil market is analyzed from three aspects: grain,oil,grain,oil and grain.Secondly,this paper analyzes the current situation of grain and oil development in China,and analyzes from grain and oil processing enterprises and grain and oil import and export industries as well as existing problems.In case analysis,this paper analyzes the disadvantages,advantages,opportunities and challenges of cofco group by SWOT method.The advantage is the whole field development;Brand benefits;The government supports the reform of reform 3.The disadvantage is that he leaves the top of the enterprise;Large plates and little profit;Three aspects of multiple ownership analysis.The opportunities and challenges of cofco group are analyzed in terms of financing,equity participation,Olympic advertising and state-owned enterprise reform.Challenge from foreign capital challenge,value chain benefit;The general dilemma of the grain and oil industry is analyzed in three aspects.And the relevant measures of cofco to deal with the grain merchants: from four aspects:industrial chain,international cooperation,investment construction and international development.Finally,this paper puts forward the countermeasures for China’s grain and oil enterprises,namely,from structural integration,stock exchange listing,strong leading enterprises,and going out to run a total of four aspects.