| With the rapid development of smart mobile devices and smart mobile Internet mobile terminals, integrated camera, communication, social networking and other features become necessities, but it also brings a lot of intelligent terminals viruses, such as the risk of leakage of personal information. And with BYOD rise makes, how to achieve personal and corporate customers for the effective management of mobile terminals has become a hot topic in the industry. Mobile Device Management, abbreviated "MDM" came into being.This paper make a comprehensive analysis of the current situation product and market development, the major MDM vendors one by comparing the advantages and disadvantages, the use of qualitative and quantitative analysis of individual customers, corporate clients and government, finance, distribution, manufacturing industry and other industries, the mobile terminal demand management conducted in-depth exposition. Combined with customer demand and market supply, analysis Technology for InterContinental MDM products SWOT,4V analysis and positioning analysis, finally, find gaps in the market, To provide for the needs of different customer marketing strategy MDM.This subject made originally for business customers complex functions split into inexpensive single function, value-added services to the way products achieve rapid large-scale commercial product, by channel operators, expanding the individual customer market. For enterprise customers, made for small and micro enterprises to provide services product strategy. Industry-oriented customers, industry consultants to guide the proposed two-way messaging and customized products developed outstanding marketing strategy. This will Intercontinental technology companies looking to product opportunities, achieve rapid development of MDM business. |
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