On Main Customer Marketing Strategy Of China Mobile Group Of Nanjing Branch

In recent years, with the state vigorously promote the reform of the telecommunications system, the domestic telecommunications market competition intensifies, as the operators’ revenues and profits of an important source of large customers become the focus of competition operators. At the same time, with the increasing development of information technology, communications, customer quality communications products and services have become increasingly demanding, the Chinese mobile communications market leader in high technology content, the market prospect is broad, with huge customer the development of large customer groups, the mobile communications market is one of the important guarantee of the mobile service revenue growth in China. The three telecom operators in the experience of the baptism of government legislation and market structure changes, competition, and means also improved to some extent. Large customer market is the hot competition in the telecommunications market in the fierce market competition, as the focus of stock and new markets, the increasingly fierce competition for customers of the communication terminal, the communication needs of large customers showing a variety of complex of features. Telecom operators have been widely recognized that the importance of large customers. However, in the face of a huge customer base, Nanjing mobile branch how to stabilize the existing large customers, to maintain a stable income and growth of large customers, maintaining good customer relations, how to find a market entry point to cultivate the development of general customers to large customers, how to find and for telecom operators to develop the most effective customer use of existing resources to better service customers, the limited resources into the high commercial value, and great development potential customers, which gave the Nanjing mobile branch the company’s big customer marketing brought unprecedented pressure. In this situation, Nanjing mobile branch only to take and use of scientific and rational marketing strategy in order to survive and develop in the intense competition of the large customer market.Through in-depth analysis on the basis of the current competitive trends in the Chinese mobile communications industry customers, market development status of the existing large customers for the mobile branch in Nanjing Nanjing Branch of China Mobile related problems were analyzed, usingmarketing theory to make a profound analysis of large customers, China Mobile Nanjing Branch marketing status quo, that put forward specific ideas of the customer marketing for the large customer marketing and strategic significance of this basis, andfor individuals and groups customer specific marketing strategies, and finally the protection of customer marketing mechanism. Contribute to Nanjing, China Mobile branch of the large customer market development as the focus of future strategic transformation through the development of appropriate marketing strategy development, occupying the large customer market, and enhance their core competitiveness.