Research On Marketing Channel Strategy In A Energy Saving Doors And Windows Company

With the rapid development of economy and the increasingly rich resources market, the hotel industry has entered a rapid development of the golden age. Although the2009financial crisis to hotel industry has brought the huge impact, but along with the economic recovery, four, five star hotel were springing up blossom everywhere, the hotel industry is facing unprecedented opportunities and challenges. In such a complicated competition environment, want to keep the relative competitive advantage, the hotel marketing strategy must be new requirement, change the traditional marketing idea and mode, develop and implement suitable for their hotel marketing strategy, such ability in the fierce market competition invincible.This paper will take the hotel taizhou yuhuan the Great Wall hotel the research object, this paper analyzes the Great Wall hotel in yuhuan marketing work the existence of the problem, the use of macro environment analysis, STP analysis, SWOT analysis, in the light of these problems, puts forward some specific solutions. Expect through the study of the application, expand the marketing idea, form the yuhuan the Great Wall hotel in the competition differentiation advantage position. Also hope that through this article analysis, can for our country hotel enterprise effective marketing strategies play a certain reference.