Research On Marketing Strategy Of Xibei Hotel

The hotel industry is open to foreign capital territory of one of the industries, along with the continuous improvement of people's way of life, more and more emphasis on leisure and tourism, hotel industry within which to further rapid development has provided excellent opportunities. From this century, many foreign capital inflows within the hotel industry, and foreign well-known international hotel management agencies and brand management agencies to seize positions in the hotel industry in the Mainland. According to the State authorities to the statistics over the past decade, foreign direct investment or management of the hotel most of the mainland in good operational conditions, to bring the crisis to the domestic hotel industry, it also brought an example and reference example, the impact of the Mainland hotels market position makes the hotel managers have to look at the mainland situation, take the initiative to consciously learn from their advanced management experience, to continually refine and improve the Mainland hotel management. Overall, the main difference between inside and outside the hotel management and marketing in the marketing strategy of different, which makes the eyes of many researchers aiming to combine the mainland to the actual hotel, research and explore an approach suitable high-level Mainland hotel development catch up with foreign hotel way.The paper selected as the study of Northwest Hotel, combining the hotel of objective reality, to use and build more advanced marketing theory, strategy and learn from the successful experience in hotel management, hotel from the analysis of the existing problems, as comprehensive as possible to find the major gaps exist in Northwest Hotel, re-build from the northwest to make up for gaps in the hotel restaurant marketing programs and enhance the management level the Northwest.Thesis comprises six chapters. Chapter on the thesis of mind and practical significance, cut into perspective, the process methods and tools used by the overall framework. Chapter II, according to study the actual situation, selectively raised competition, marketing, management and advanced theories. Chapter III, a more comprehensive introduction to history, the basic conditions and operating conditions, in-depth analysis of the existing Northwest Restaurant Management major problems and shortcomings, and use of relevant theory and tools to analyze gaps and problems in these deep-seated reasons for the thesis of Expand identify research objectives and direction. Chapter IV, the specific application of scientific and effective method of theoretical tools and analysis of key factors Northwest Hotel Management conducted a comprehensive analysis and appraisal, specifically the analysis of Northwest's strengths and weaknesses inside and outside the hotel, facing serious challenges, and opportunities to seek a breakthrough development idea, through analysis and demonstration, on the Northwest hotels target market segmentation, analyze the trade-off to determine the breakthrough for the development of the Northwest hotel market position and operating a new target. Chapter V, derived from the above analysis, the Northwest hotels to be from the product, price, channel, promotion, service participants, the visible display, service process, relationship marketing, and so the implementation of integrated marketing mix strategy, and provides details on the various marketing strategies implementation steps. Chapter VI gives the main conclusions of this study, and propose next issue to be examined.This paper studies under actual conditions, to address the reality of the Northwest hotels marketing issues, to in-depth comprehensive analysis of the Northwest hotels marketing problems and reasons, the use of appropriate marketing of the western hotel marketing, hotel management, theory, tools and methods scientific discussion and analysis. Course of the study insist on empirical approach, on the northwest hotel market segment, then a reasonable position, in particular the implementation process, attention to comprehensive use of the advantages of various marketing strategies to avoid its shortcomings, to complement each other. This rapid development in the Northwest hotel has some actual meaning and guidance to other similar hotels also have some value.