Research On The Marketing Strategy Of LW Hotel

LW hotel is under the background of the increasingly intensified competition in the industry,with the need of timely adjusting marketing strategies according to environmental changes to improve the competitiveness.This paper tries to research on LW hotel marketing strategy system,and the local high-end hotel to provide the reference for marketing strategies.For LW hotel,marketing environmental analysis,according to the hotel in the social economy and the tourism sustainable development,is in the operation of the industry to maintain high-speed facing development opportunities at the same time.Due to the economic growth and decline in domestic demand growth year after year,industry competition and pressure develop.Compared with competitors,LW hotel is in geographical location,and has more advantages than the competition awareness and services,business and meeting customers and vacation tourism passenger LW hotel is the main consumer groups.Problems in the internal environment of LW hotel marketing are lacking of a set of operation and coordination of managers,marketing lack of features,low quality of employees,tight financial situation and other issues.LW hotel should be the next target market to expand to the medium income people and travel tourists,with the need from the image,product,product prices,consumer groups,service standards,sales channels will do a good job in the hotel’s target market positioning.Should choose according to their own target market and positioning,from the aspects such as product,price,sales channels and promotion,the implementation of various marketing strategies,including the development of new products,develops new service standards,optimizes the product mix,develops new markets,with a scientific pricing method,improves the pricing strategy,expands a variety of sales channels,making good use of advertising,business promotion,hotelpublic relation strategy and marketing strategy,and so on.The premise of this marketing strategy implementation proposal is to set up the correct marketing concept,improve the internal organization structure and management mechanism,creating a distinctive hotel culture.For marketing strategy implementation steps to developing time node,the possible problems in the process of marketing strategy implementation to targeted solutions.