Study On The Marketing Strategies Of The3G Stocking Customers At China Unicom Siping Branch

Amid the period of race between the three corporations in the communicationmarket, the competition of the stocking market is extremely serious. The amount andvalue of stocking customers in use becomes a critical element to the future of serviceproviders. As for the3G new customers, the service providers remain the2Ggreat-leap-forward development and scale-up pattern, but pay little attention to theduration of the stocking customers, which leads to the rapid and great loss ofcustomers. In the face of upcoming4G mobile Internet, the development pattern isapparently not fit for the market. The sheer up-scale development which pays littleattention to the value of customers absolutely results in the dual loss of enterpriseperformance and competitive power.The subject of the research is the3G stocking customers of China UnicomSiping Branch. With the rapid development of3G business, The number of3G userof China Unicom Siping Branch has occupied65%of the total number of mobileusers, The number and income of3G stock of users contribution value directlyaffects the overall income of the company. The stocking customers is a typicalmarket with the orientation to customers’ needs. The thesis focuses on meeting theneed of customers, studying the current problems on the maintenance, Because ofthe lack of mining customer demand means, resulting in a lack of precisionmarketing. The lack of a convenient channel for users to purchase products results inthe purchase of obstacles, increases the user cost of purchases and use etc. These areproblems that can not be ignored. unresolved will result in the loss of customers.According to the social economic environment, the rapid application of high-speed development of information society strategy and Mobile internet technology, whichopens mobile broadband users’ BlueOcean for telecommunication operators. SipingUnicom must understand their own strengths and weaknesses, the opportunities andchallenges. The use of the whole business advantages, well differentiated productdesign; to the group of industry application for traction, and increase the stock of auser in a network of viscosity. The thesis aims at further development of stockingcustomers market, identifying the target market from the customer attributes,professional qualities and behavioral habits, etc. Through the user classified indifferent characters after subdivision, To set up marketing user models with differentdemand characteristics, we can realize the target orientation, according to the userdemand point matching attractive to maintain product, make a marketing strategiesgroup which is fit for different consumption levels and professional characteristics,provide the support on staff, mechanism, salary and system, create a completestocking marketing system, all of which pave a solid way to the furthertransformation to4G for Siping Branch.The research aims at opening the eyes to3G stocking marketing for SipingBranch to exactly transform from stocking maintenance to stocking customersmarketing, put the stocking customers market on a critical place for the existenceand development of the corporation, create the stocking marketing system, adopttargeted marketing strategies, make the product-maintenance system. Through theresearch, we can have more customers to buy our communication productscontinually and for many times, so as to form a good stocking marketing cycle toensure the leading place in stocking consumers market of Siping Branch.