Research On Target User Demand Of A Brand Refrigerator Based On Focus Group Method

With the diversification of user demand and the emergence of home appliances homogenization of the problem, homogenization of household electrical appliances has been difficult to meet the diverse needs of users, enterprises in the increasingly fierce competition in the industry to win, the home appliance products It is increasingly important to conduct research on user needs.In this paper, based on the focus group method, taking a brand refrigerator target user needs research as an example, exploratively try to combine quantitative research into the implementation of the focus group,the first target users to define,select and analyze,And then from the user to experience the actual process of the product, the user needs of household electrical appliances to obtain, analysis of the process and method of scientific,reasonable and detailed presentation, a clear user needs, and according to user needs analysis results, into the corresponding product improvement Recommendations and the overall optimization program, the greatest degree of "people-centered design."Based on the subjectivity of the traditional focus group researchers, this study can excavate and analyze the user's needs faster and more effectively, and guide the product design and provide reference and reference for the research of other users' demand. For household electrical appliance enterprises, this user needs research methods and process construction, is of great significance.