The WQ Company's Research Of The Target Customer Satisfaction

Along with communication facility profession competition day by day intense , how does the enterprise win the customer in the competition is more important now. This article synthesis utilizes the Target Customer marketing, degree of customer satisfaction and the service management, consisting of representatives of the WQ company to the Target Customer marketing communications equipment industry, particularly degree of the Target customer satisfactional management conducted a preliminary analysis, consisting now found the disparity of the degree of the Target customer satisfactional research in WO Company, Obtained WQ Corporation to carry out degree of the Target customer satisfactional research the vital significance.Union company's marketing characteristic, the company client has base carried on the division, has obtained the company Target Customer division plan. through studies WQ Company the Target Customer base, thus designs TCSMIS (Customer Satisfactional Measurement Index System) of WQ Co., in this system foundation, the union company marketing reality, earnestly designed with chooses has evaluated after measurement tool and adjusts the questioning volume, guarantee evaluation process and data real effective, this article has designed the degree of satisfaction surveillance and the survey implementation request, and launched has covered WQ Co. all degree of the Target Customer satisfaction investigation work. according to recycling sample data, this article has launched the earnest careful data analysis, has obtained the company at present the degree of Target Customer satisfaction present situation, and proposed the company next step improvement measure and the suggestion in view of each basic quota , In order to cause the degree of Target Customer satisfaction work in the company the smooth development, needs to integrate the degree of Target Customer satisfaction idea the company mechanism, the management flow and the enterprise culture and so on. this article in the company quality drive, the feedback and the recovery management, the product and the grade of service standard, aspects and so on staff education and human resources management proposed the new management principle and the flow on the degree of Target Customer satisfaction.After nearly six months of practical application, the study results achieved certain results, also found a number of practical issues, Consisting deduced from the WO Company on behalf of a major telecommunications equipment industry Target Customer satisfaction strategy.