The Improvement Plan Of Jitin Province Rural E-commerce Information Platform Construction And Operation Management

In the Internet has been widely penetrated into all fields of social,economic, cultural and other city today, information services across to theeconomic development and social progress, to realize the development plays anirreplaceable role in promoting. However, the popularization and applicationof network information in our province between urban and rural areas isextremely uneven, the serious lag of rural information network developmentbetween urban and rural areas, forming a huge digital divide. The essence ofdigital divide is the economic gap, bridging the digital divide is to eliminatethe economic gap. Therefore, further promote the new rural business informationservice system construction, improvement of rural information applicationlevel, has become the development of the rural economy, to solve the "threerural issues" and to speed up the urgent need to achieve the integration ofurban and rural.In this paper, the main contents of the improved scheme of the researchto the Jilin Province third party of rural e-commerce information platformconstruction and operation management are as follows: theoretical researchand empirical research method of combining application, elaborates theconnotation, the third party of rural e-commerce information platformframework and the basic content. A comprehensive understanding of the actualsituation in Jilin Province, the third party of rural e-commerce informationplatform construction and management, the use of sampling investigation andtypical case analysis method, the static and dynamic collection collectionadopted the way of combining the related data collection, sample area byInternet, publications and questionnaires. In the investigation process,visited some local county-level administrative departments and services,township, village, farmer, leading enterprises, farmers professionalassociations, and government officials, information service personnel,information service users, non users and many other subjects for manydiscussions, discussion. The farmers to understand the usage of electronicbusiness information platform in the local area and different informationservices in the status and needs. Thus the present situation of our province,the third party of rural e-commerce platform construction and operation areanalyzed, an accurate grasp of the current rural information business problems,difficulties and needs of rural informatization, necessity, feasibility ofimproving rural electronic commerce platform. After the end of the fieldinvestigation, the research report writing process, adopts the method ofcomparative analysis and longitudinal comparative analysis of transverse combination, through the analysis of the existing rural e-commerce informationplatform construction and operation management in the process of the problemsand deficiencies, and summarizes some common rules, summarizes new demand,rural e-commerce information services in the new mode to determine theimprovement, construction mode and the technical route, the improvement schemeof main parts are designed. Especially for the platform business frameworkand value chain analysis and improvement scheme of combing, clear on theinformation classification, proposed client interface.The paper also studied the platform to improve self hematopoietic profitmodel is built after, through the analysis of the rationality of the businessmodel, analysis of effective demand, the reality of the market crowd, clusterof enterprises, the majority of customers groups, increasing the feasibilitydemonstration of information economic benefits driven platform its operationsand all services to customers to realize their own interests of the group.Finally determined the improvement principle, route and guarantee measuresof the implementation of the scheme, and puts forward related suggestions.In conclusion, the purpose of writing this thesis is to solve the JilinProvince third party e-commerce information platform construction andoperation management encountered achieve the goals of sustainable developmenton the issue of the use of information economy, the mechanism theory, the flowof Commerce of flat concept, rural independent economy chain interactionconcept, industry chain restructuring theory and game theory modern marketoperation means, the existing e-commerce information platform constructionand operation management mode upgrade, designed to make it more adapted tocomplex urban and rural population changes in individual needs, meet theparticipation of rural e-commerce information platform operating partiesservice demand, create more economic benefits at the same time, also can expandthe connotation of rural e-commerce enhanced epitaxy, rural informationservice, and strive for making greater contribution to the development of rurale-commerce in our province.