The Research Of Petro China Marketing Company Gas Station Competition And Three Of The Approved Management Mode

Oil production is one of the important energy, life consumption.As domestic oilcompanies, such as Sinopec, PetroChina and CNOOC gradually improve the retailnetwork construction, domesticretail market of oilproduction has gradually form apattern of orderly competition. In the fierce market competition,how to use anefficient mode of management in PetroChina gas stations to makeimprovementsconstantly in the efficiency, and make operating results continue to leadis the main topic of this article. This article from the analysis of China’s oil zone andthe development of the market as a starting point, focus on analysis of ChinaPetroleum Sales Company in Shanghai, the Boston matrix, SWOT analysis tool atthis stage of China Petroleum in the development of the market in the retail businesscompetition situation, management and marketing problems, combined with thedevelopment of the market characteristics and oil products sales enterprises the actualsituation, put forward for the development of the market of refined oil retail gasstation management mode and the mode gas station business performance evaluationcriteria, and try to establish the simple gas station volume cost profit analysismathematical model.This thesis includes five chapters.The first chapter is the introduction, mainlyelaborated the purpose, meaning and action.The second chapter of the development ofthe market characteristics, the main body of market competition, China petroleumcompetition advantages and disadvantages, retail management and marketing,analyzes on the problems existing in the study of.The third chapter is in reference toInamori Kazuo Amiba management model on the basis of sale of Chinese oilShanghai, combined with the company’s actual gas station " shall be three "management mode, by redesigning the " sales, controllable costs, comparable profit "three indicators in order to achieve a single station analog calculation, and regard it asthe core to develop a sleeve covers the gas station appraisal, salary incentive, gas station manager decentralization and supervision and other aspects of contentmanagement system.The fourth chapter is in the implementation of gas station " shallbe three " management model, with China Petroleum Sales Company in Shanghai in2011the actual operation data based on the120gas station, classification, statisticalanalysis, after adjustment for develop various categories of gas station "standard ",the " standard " as " scale " to measure each gas station operation quality andmanagement level, and attempt to establish a gas station " volume cost profit analysismodel," in cost-volume-profit analysis model to guide the gas station to calculate thebreak-even point and promotion policy implementation effect.The fifth chaptersummarizes the thesis concludes.