Research On The Business Mode Of Cooperative Development Of Traditional Retail Enterprises

Traditional retailers are being challenged sales output line of business， which makes thetraditional retail business now also need to have to continue to develop and make the appropriatechanges. Thus traditional retail businesses need to recognize the situation and the industry mustdevelop appropriate strategies as soon as possible. E-commerce companies can’t completelyreplace the traditional retail business. Joint development of online and offline will become thefuture mainstream retail business model. In this paper， the line and the next line of thetraditional business model of retail enterprises to explore cooperation， development andresearch， aims eventually to traditional retail businesses in the use of e-commerce play animportant role， can open up a unique sales channels， changes in business strategies， improveservice quality， to develop online and offline businesses. Through the development ofe-commerce opportunities and challenges for traditional retail research and analysis， and tostudy the impact of e-commerce mechanism of traditional retail enterprise business model， thebasic conditions for the development of e-commerce and the Yinzuo Group particularityanalysis， online and offline Yinzuo Group collaborative development strategy， as well asrelevant policy recommendations under traditional retail online and offline collaborativedevelopment. In this paper， the traditional retailers， e-commerce business model for enterprisedevelopment related research and analysis，and to Yinzuo Group，for example，trying to solvethe transformation and upgrading of traditional retail business in e-commerce environment，under the direction of achieving a new online and offline collaborative development， ourtraditional retail business continued good development has a certain significance.