The Real Estate Business Development Strategy Of China Real Estate Group

In recent years, China’s real estate market has been a tough state and governmentregulation, the development of the real estate business has been a very big impact.China Real Estate Development Group Corporation is one of the earliest enterprisesengaged in real estate development. Growth of the Group’s real estate businessgradually expanded along with the country’s social housing construction andcommercialization pilot, its development and growth is a true portrayal of the history ofthe development of the domestic real estate industry. In recent years, as suited tomanagement mode, the company gradually China Real Estate Group troubleddevelopment. China Real Estate Group in the long-term development strategy is notclear which is the biggest obstacle to further development. Facing the future, cardingformulate long-term development strategy, clear development direction has becomeimperative China Real Estate Group real estate business development. China RealEstate Group the problems encountered in the development of a universal process oftransformation of the old state-owned enterprises, the study compares the China RealEstate Group’s development strategy has important reference value for the developmentof other old state-owned enterprises.In this paper, the theory researches, select the enterprise strategic managementindustry competition theory, resource-based theory and the theory of core competence,on this basis, this paper established a general analytical framework of the real estatebusiness development strategy. Then this paper, the development status of the ChinaReal Estate Group’s real estate business conducted three environmental dimensions,resource dimension, a dimension such as the ability to analyze, which is mainly toanalyze environmental dimension of the macro environment and industry environmentfrom two aspects, the main dimensions of resources is from the enterprise funds arediscussed, talent reserves and reserves of the three projects, the ability to dimensionelaborated mainly from project management capabilities and ability to develop twoaspects. On the basis of analysis of the current situation, this paper considers thedevelopment of the China Real Estate Group in the real estate business to fully seize theopportunities offered by the external environment on the basis to rely on their ownresources and the ability to achieve endogenous growth companies. This paper arguesthat the China Real Estate Group and then the real estate business mainly through specialization strategy and related diversification strategy, and to achieve in order topoint through regional development strategies, radiation to the domestic real estatemarket, the Group’s long-term sustainable development. Future positioning China RealEstate Group is a comprehensive real estate investment and development group, todevelop the property the main industry, relying on commercial residential real estateplatform to develop the secondary market development, the company is headquarteredin the context of intra-industry competition does not constitute, according to its ownfunds, professional competence as well as on specific projects, enter the field ofproperty management, property management, asset management and other operations.In terms of regional distribution, the Group’s social resources to play in the regional,market-oriented, the main industry group formed to follow the tactics of "point-like"layout patterns.Finally, safeguard measures, the paper considers the China Real Estate Groupcontrol mode should change as soon as possible, optimizing the organizational structure,strengthen project development, product development, project management and otheraspects of professional management capabilities.