Right now, many enterprises face the problems of difficult in operation, long period and unpunctual in delivery, inefficiency in logistics section, constant complaint from customers, etc. From the perspective of logistic management, how should we tackle these problems? First of all, different parts of logistics are not isolated, but interactive. Logistics in nature is service. Secondly, during the process of management, we shouldn’t just focus on the surface of problems; instead we should search for the root. Thirdly, the main reasons for the problems are not that the staff don’t work hard or are not responsible; whereas the main reason is that the enterprise doesn’t have sound basic logistics management and scientific operation system.Undoubtedly, the problems mentioned above are universal in beer manufacturing enterprises. At the moment, the management mode of beer enterprise is difficult to quickly convert from traditional management to logistics management. Yet the problem is that, in order to survive in today’s competitive market, small and medium-sized beer enterprises have to change the traditional management mode. Therefore, studying the logistics management mode for small and medium-sized beer enterprise has a very important and practical significance, so that they can totally change their situation of high output, but low profit. This will promote their capacity to survive and competitiveness in the market.After doing a through research and analysis of the current situation of the logistic management of J Hengshui Jiuzhou Beer Co., LTD, this paper makes a summary on the company’s existing problems on its logistics management. And according to the developed theory of logistics and logistics management design principles and methods, it proposes the solutions for beer enterprises by using scientific mathematical tools and analytical methods.In light of this, after a through research and analysis of the logistics management mode of Jiu Zhou Beer Co. LTD, this paper provides a useful reference for the scientific design of logistics management for small and medium-sized beer enterprises. In so doing, it aims to lay a foundation for small and medium-sized beer enterprises to enhance profit, improve efficiency, and adapt more quickly to this fast growing and ever changing development environment. |