| SiChuan Inspiration Logistics&Distribution Co., Ltd registered in SiChuan Administrative Bureau for Industry and Commerce in December2002.With the improvement of infrastructure, the attention of society on the logistics industry is growing, Competition in the industry is also growing. With the influence of Policy, market, human resources, capital, technology and so on,we need to think about how to seize the opportunity, achieve the company’s healthy and sustainable development Urgently.The thesis combined the reality of the logistics industry and Inspiration Logistics&Distribution Co., Ltd and analyzed thestrategic management of the company.Chapter1—This chapter reviewed the industrial background and the history of the company’s development, and illustrated the current situation of company, then analyzed the advantages and bottlenecks of company and raises the company’s vision.Chapter2—It analyzed external macro-environment and micro-environment by PEST model and Five-Force model respectively. Lastly it analyzed the internal circumstance.Chapter3—Based on the analysis in the previous chapters, this chapter put forword SWOT analysis matrix, then proposes the overall strategy by applying strategic management method.Chapter4—This chapter proposed the strategy implementation and control through optimizations in the aspects of rebuilding the enterprise culture, financial management, human resources management,etc. |
PDF Full Text Request