Website Credit Service Research Based On The Third-Party Verification

China’s internet netizens have reached618million by the end of2013, and the total number of China’s websites hit3.2million at the same period. When China’s internet is booming rapidly, internet fraud is also appeared. Conservatively estimated, the total loss due to internet fraud and phishing websites are no less than30.8billion Yuan every year. Therefore, the real matter facing us now is to build a credit verification system to record the identification and credit information of China’s websites.This paper regards D&B and KNET as research targets. The former is world largest enterprise credit verification unit, and the latter is domestically-based largest website verification company. This article analyzes and studies the followings:the present situation of credit verification units both home and abroad, credit service mode, the necessity to set up website credit verification system that is in line with China’s own situation. The purpose of this article is to solve the following two important matters:the first one is to find out problems in China’s internet trust system, and the second one is to set up a credit service verification system based on foreign mature experiences and China’s own situation.Above all, this article focus on website credit problems and solves problems on setting up a website credit system based on website’s identification and business information in particular, in order to provide overall website credit information for internet users and makes internet fraud no places to hide.