Research On Chinese Insurance Company’s Culture Construction Strategy

China’s insurance industry has gained rapid development over30years. Relatively speaking, this field has achieved good results. After joining the WTO, facing the domestic macro economy slowing down, and the international financial crisis and other factors, now Chinese insurance industry is at the crossroads of the transformation. For a long time the insurance industry has been paying more attention on sales, operation, and development than on management, service and compliance. These actions go against with the core values and the nature of the insurance, thus they seriously affect the healthy development of China’s insurance industry. Although in recent years, the enterprise culture construction has appeared in some Chinese insurance institutions for the preliminary attempt, from the perspective of the present situation of the whole insurance industry, it is still in a very backward state. How to improve and strengthen insurance enterprise culture construction has become a top problem of changing development mode of insurance industry and raising the core competitiveness of insurance enterprise.Among the insurance companies in China, Huatai insurance group co., LTD.(hereinafter referred to as "" Huatai insurance company, the predecessor was established in1996, Huatai property insurance co., LTD) relies on the capital accumulation of endogenous type, neither in the capital increase and without bond, developed from a single property insurance company into a body comprehensive insurance group including a set of property and casualty insurance, life insurance, and property management. Huatai insurance company’s long-term adherence to the "intensive management, professional management, and quality-benefit type development" business philosophy, created a unique enterprise culture and achieved impressive performance. Huatai insurance company has become the outstanding enterprises with a large influence. Huatai’s moderate scale and impressive benefit is referred as the "Huatai phenomenon". And this unique corporate culture provides templates and patterns for reference to Chinese insurance industry’s healthy development.Based on the related theories of enterprise culture, first of all, this paper analyzes the present situation of Huatai insurance company’s enterprise culture construction, put forward The enterprise culture construction of Huatai Insurance Company advantages and problems. Then, analysis focuses on the Huatai insurance company enterprise culture construction strategy that bases on core value system, including system culture, responsibility culture, performance culture, cooperation culture, brand culture and the culture of compliance; Finally, the paper discusses the safeguard measures of Huatai insurance company’s enterprise culture construction, including people foremost management,"the bee spirit" team-work construction, pay attention to personnel management and seeking talents benefits, keep on improving and innovation development strategy. The research on the Huatai insurance company’s enterprise culture construction, provides templates and modes for reference to the cultural construction of the entire Chinese insurance industry, and helps to improve the core competitiveness of insurance enterprises and promote the healthy development and transformation of insurance industry.