Research On Donghai Securities Co.,Ltd.Development Strategy

The corporate strategy plays a significant role in the development of the company. The analyses of the internal and external resources are beneficial for the establishment of the corporate strategy. A suitable and effective corporate strategy is crucial for every securities company which operates in an industry with fierce competition and innovation.In order to research the development strategy of the Donghai Securities, the report collected a series of annual report of the Donghai Securities, and the corporate strategies of the Donghai Securities were analyzed by SWOT IFE and EFE. Based on the results of the research, with the analysis of SWOT IFE and EFE method, the report establishes that the focused differentiation strategy is suitable for the development of Donghai Securities. Meanwhile, Donghai Securities should choose the business areas which are fully developed and sharing the comparative advantage (for example, private placement、M&A and risk hedging) to focus on, and strive to become a "small but strong" securities company.