Strategic Study On Donghai Crystal Stone Industry Development

After years of development, jade. crystal and other jewelry industry has grown into China's new growth point of national economic development, and has been for our GDP growth made a great contribution. However, the development of the Donghai crystal jewelry industry, either from economies of scale, capital investment, technology Power, or social cognition, policy guidance and other terms, with the entire jewelry industry, there is a big gap. From some of China by Economic development areas of economic development, whether it is in Shanghai or Guangzhou, Zhuhai area of the crystal, jade jewelry industry Have become the region's rapid economic development and upgrading of the strong support, however, crystal jewelry industry in the Donghai development, Jiangsu Province, but only Do not step forward, with Shanghai, Guangzhou, Zhuhai, Hainan, crystal jewelry industry's growth rate is relatively backward, the feeling has been gradually fall,'Donghai crystal under heaven', a dominant situation no longer exists. In this paper, the state crystal jewelry industry requirements and the Donghai County of Donghai crystal jewelry industry strategic planning as a guide, the first analysis of the industry conducted a review of the theory to understand The theoretical basis for industrial research and methods; followed by the industrial development of China's elaborate crystal jewelry and Analysis, an overview of when Today the Donghai crystal jewelry industry trends and characteristics; Then, in the Donghai crystal jewelry industry of the status of the study, were Donghai crystal jewelry industry, the current qualitative analysis. In this paper, "Environmental analysis of the strategic-SWOT analysis" and "industrial structure Structure analysis framework-Porter's five forces model "approach, respectively, crystal jewelry industry's competitive structure and crystal jewelry industry outside the Donghai Department of environmental factors, internal factors were studied, and made the Donghai crystal jewelry industry's long-term development plan. Most, The article also from policy support, development of the industry, big market and other aspects of the Donghai crystal jewelry industry to promote the development of specific policy Slightly..