R&D Process Study Of W Company Based Integrated Production Development Model

With the continuous innovation and development of science and technology, product life cycle are getting shorter, Companies need to constantly introduce new products. And this requires higher level of R&D management. Product development has become the focus of enterprise competition. The overall R&D management level of Chinese is not high enough, they lack product innovation capacity and core technology and they are not paying enough attention to quality management. The problems of R&D management in small and medium enterprises are more serious. Given the situation that they do not have advantage in terms of human resource, capital, or technology, they need to improve R&D management rapidly, to shorten the development cycle of new products and develop new products that meet the needs of the market. They need to increase R&D efficiency and company’s competitiveness in the market.By studying the R&D management related theories domestic and abroad, including integrated product development, Concurrent Engineering (CE), Value Engineering (VE), this paper has carried out a profound analysis in Integrated Product Development (IPD). IPD has been adapted by many enterprises throughout the world and it is proved to be an advanced and mature solution for systematic R&D management. It can help reinforce market management and demand analysis, formulate product strategy, create platform for product R&D, realize structuralized R&D, shorten life cycle of new product development, normalize R&D procedure, which includes concept design, project plan, product R&D, product test and release, product life cycle management. IPD provides enterprises with a mind structure for R&D management and R&D procedure, and helps the enterprise manager to make up a systematic solution for R&D management.W is a small-to-medium company with R&D, manufacturing and sales capacity. After more than20years’continuous development, the company has become the leader in public address industry. Currently, the company’s R&D is expanding and the amount of R&D projects is getting bigger. However, the R&D results are not satisfactory and the R&D life cycle is too long. Therefore, the company has laid out higher claim to R&D management. Based on the actual status of the company’s R&D management, this paper has studied the problems and deficiencies in R&D management and R&D process. With the guidance of IPD theory structure, this paper has brought out a R&D management mode, R&D process and an implement measure that are suitable for W company. At the stage of product R&D planning, the paper has brought in the R&D concepts of Value Engineering, manufacture oriented and customer use oriented, and uses the Concurrent Engineering concept through the whole R&D system. At the same time, this paper has also brought in internet concept, brought out the R&D method of production-study-research development, collaborative development, consigned development, which coordinates the R&D and innovation management, and put it into new R&D management and R&D process.It is hoped that the achievement of this paper can help W company solve the problems in R&D management, lead the company to a higher level in R&D management, develop more products that exceed customers’demand, increase the company’s core competitiveness. And at the same time, it is hoped that this paper can provide a reference to small and medium enterprises in the construction of R&D management and R&D process.