Study On The Strategic Development Of Jixin Rural Bank

Management and development of commercial banks on behalf of thedevelopment of Chinese financial enterprises, and the development of rural banksrepresents the degree of maturity and the development of a regional rural financialmarket. Jixin Rural Bank was formally established in2007as a rural financial reformand innovation to meet the ongoing China’s rural economic growth, demand forfinancial services institutions, which according to the scientific concept ofdevelopment and the idea of common economic development, after years of operation,the bank has become a regional economic support to Dongfeng, and the services ofJixin are an important supplement to the financial market, it plays a vital role to theeconomic development. But small banks face a variety of problems, such as smallsize, lack of senior personnel, funding sources are limited, the service system is notperfect, because it is an emerging rural financial institutions in today’s increasinglydeveloped financial markets in recent years, these issues and development challengesfacing threats and rural banks are required to have a clear market position, making agood development of strategic objectives and specific implementation plans. Studiesof these elements will not only help Jixin Rural Bank future operation anddevelopment of market-oriented, but also conducive to the development and reformof the rural financial market.The chapterⅠis summarized overall strategic research and refining, includingresearch on background of Jixin Rural Bank, significance and specific researchmethods, in order to have a clear grasp of strategic analysis of Jixin and the specificdirection guide. The chapterⅡmake a summary and review of Chinese rural banks and ruralbank production and development, rural banks to straighten out the guitar silververtical development, but also on the current development of Kyrgyzstan made silverto specific description.The chapter Ⅲ make environmental analysis, including the internal environment(management capabilities, corporate culture) and the external environment (politicaland legal, economic environment, financial environment, competition andtechnological environment), carried out a detailed analysis is based on the model ofSWOT analysis method, a clear advantage of the bank in the current circumstancesfacing, weaknesses, opportunities and threats, develop SO, WO, ST and WTstrategies as Jixin Rural Bank set long-term strategic goals specific conditions.The chapter Ⅳ make a strategic development goals of Jixin Rural Bank, servethe rural economy on the basic orientation to wholeheartedly,"small, fine andprofessional," is the goal of Jixin bank, featuring first-class village banks. Toaccomplish this goal and, on the basis of subjective and objective conditions insideand outside,analysis on the development of specific development strategies,including: regional expansion strategy, business development strategy, customerrelationship management strategy, technology development strategy and risk controlstrategies that are combined with the current policy conditions, changes in theunderlying market conditions and the needs of the target customer base of financialservices, such as on the last and developed a specific embodiment, and proposedstrategic development embodiments Jixin Rural Banks in four areas,such as productinnovation, improve service levels; moderate expansion of regionalcooperation,create Jixin’s own brands; strengthen risk control, establish a moderncommercial banking system; foster entrepreneurial spirit, strengthen personneltraining.Finally, on the basis of the above analysis by the Bank of Jixin development strategy research, strategic objectives and programs are summarized, and furthersupport the development of Jixin out of the bottleneck in mind to ensure the socialand rural services, while increasing bank income, expanding the size of banks, topromote sustainable development of rural banks.