On The Strategic Transformation Of China’s Real Estate Enterprise

With the development of urbanization, China’s real estate industry development has been presents the new features, the supply of real estate industry increased year by year, But the market consumption capacity is changed. Many companies choose to enter the real estate industry, a part of estate development enterprise scale is more and more big, The concentration of the industry has been promote, Transformation has been a choice of many development of enterprises. This paper attempts to study our country’s real estate industry transformation strategy, Analysis the real estate enterprises theoretical of transformation strategic, Analysis Chinese real estate enterprise’s Transformation type And the transformation logic, Hope to be able to help the real estate development enterprise strategic choice and the government guide the development of the industry.Specifically, this paper using the industry life cycle theory, supply and demand theory and the theory of the firm. Summary and analysis the environment of the real estate enterprise’s Transformation, taking the Wanda real estate, Vanke real estate and Hengda Real Estate for example Analysis the strategy transition’s logic and characteristics of the enterprises’ development. This paper argues that according to the development of the industry and gives full play to the advantages of enterprises and Select the appropriate mode Is the key to the success of the real estate enterprise strategic transformation; Diversification and specialization is the first choice of large real estate business transformation strategy, Is the trend of real estate industry development The government should follow the laws of the market making policies to guide enterprises...