Research Of The Development Strategy Of A CO., LTD

Small enterprise is an important part of our national economy, which also occupies an important position in the economic society. For the past few years, many small enterprises had placed in a dilemma because of the economic globalization, the domestic economy restructuring, the labor costs rising, the increasingly fierce competition and other factors. A trading company, which has been engaging on the sales and services of IT product, encountered the similar problems. The article will discuss how to promote a healthy and efficient development of A trading company.The article has a systematic and comprehensive analysis on A trading company’s external environment, internal resources and professional ability by use of the basic theory, methods and analysis model of strategic management, finally set up a development goal for" providing one-stop office service for customer". Through a series of deduction and analysis of strategic mode, A trading company’s development strategy is confirmed. That is to highlight the centralization strategy for business operator, to emphasis brand strategy and human resources strategy in the process of management. Firstly, taking advantage of the combination of above three methods to promote a orderly development company.what’s more, putting forward four strategies according to the strategy mentioned, which are the enhancement of core competitiveness, the richness of product variety, the construction of network platform, the building of market stability and three safeguard measures. At last, the prevention measures are put forward for future risks.