Key Account Manager Reseraching Of Zhen Ding Technology Holding Limited

The customer relations management is more and more important in the corporations because of the economy and marketing theoretic development in PCB manufacture area, and the investment is increasing for the customer relations management. The key account management provides the theory for the corporations and let them to use their limited resources more efficiently. It is a important questions for that how to improve the enterprises customer management, enhance the customer value, effective the allocation of enterprises to achieve competitive advantage in the increasingly fierce market competition environment..The paper introduces the PCB manufacture key account management base on the ZhenDing Technology Holding Limited Company key account management model analysis. I am really know ZhenDing company management rules because I was working at ZhenDing Company sales department for many years, to analyze ZhenDing company key account management completely accord with myself experience, to know the key account management effective role for ZhenDing company, and then let us to know the enlightenments for the PCB manufacture enterprise.With the expression of key account management、4C and 4R theories to reflect on the key account management source. Secondly, define the key account management mode of ZhenDing based on the researching of the competitive market to analyze ZhenDing key account management system and achievements. Thirdly, with the my working experience in ZhenDing, the improvements of ZhenDing company key account management were given based on the analysis, to build a new systemof key account identification and Selection Model.Hopefully this article analysis result can provide some reference for PCB manufacture enterprises key account management, to enhance PCB manufacture enterprises competitiveness. Accord with myself study and the teacher instructions can push the key account management research more depth and more constructive.