The Official Online Mall Marketing Strategy Research Of Lx Company

Based on the LX and its introduction to the official online store of the basic situation and marketing analysis, trying to demonstrate the profound impact of the development of the company marketing policy, combined with the industry started a comprehensive analysis of the internal and external environment, including PEST analysis and Michael Porter’s Five Forces Model, further study and use STP to analyze proposed LX official online shop marketing mix.According to LX official online shop of the company itself, product characteristics and product management, LX official online shop marketing mix is presented the objectives and principles of design. Meanwhile, the key to LX official online mall marketing strategy combination multi-level all-round Suggestions are put forward. The needs of our clients, gives insight LX official online shop marketing mix plan contains promotional website with unique promotions, service strategy, customer strategy and cost leadership strategy aspects. First of all, to explore the favorable internet, promotion mobile client, implementing seasonal activities with promotions. Secondly, the product put forward higher requirements on the product, to research and development according to the needs of different customers personalized products, use of network advantages to improve service ability, and improve customer satisfaction. Thirdly, it is closer to the customer’s convenience strategy; include payment options and faster delivery process. Finally, a cost leadership strategy, not just to reduce production costs and prices, to reduce customer acquisition costs, through LX official online store to purchase products save time and effort, the monetary cost, spirit of cost, cost time, and energy costs are reduced to a minimum.Comprehensive study LX official online store marketing strategy implementation issues, proposed to strengthen the building of human resources, control over marketing, continue to increase the scale and efficiency, and continuously push forward technological innovation and practical method of inheritance group LX excellent enterprise culture to ensure that LX official online store marketing strategy implementation, escort in order to achieve the desired results.In this article, while the main analyzes LX Company’s official online store as an example, but the actual network marketing strategy thoughts can be a reference for other industry company.