Research And Establish Of Chinese Medicine Regional Brand In Jilin Province Based On Synergy

Jilin province is a traditional Chinese medicinal production center in China. ChangBai Mountain be rich in Chinese herbal and became medicinal natural greenhouse.In recent years has been rated as one of the three major domestic "Chinese herbal medicine gene pool". Despite so many advantages, but it did not develop into mature regional brand of driving the development of regional economy. Under this background, how to use the existing resources to create a regional brand is an important subject facing us.Comparison of the first article system research on regional brand of domestic and foreign scholars in recent years, the construction can be inspired by Synergy as the guidance of traditional Chinese medicine of Jilin province regional brand, make full use of the existing regional internal advantage resources, will gradually become synonymous with the development of the regional brand has economic significance.First of all, the article summarizes the essence of the regional brand is qualified enterprises within the region all the same industry can be used in the process of product sales business brand, and analyses the situation facing the development of Chinese medicine industry in Jilin Province, using the SWOT analysis method to find the disadvantage and opportunity of traditional Chinese medicine development in Jilin province.Then, draws lessons from the domestic and the current regional brand building more successful cases, one is the development model of regional agricultural brand in Wuling mountainous area, by the ordinary farmers decentralized management to production base, and gradually realize the regional industry cluster, the entire area to enhance the visibility of by the driving effect of famous brand products; the second is the two modes of ecological food of regional brand development and selected in Jilin province.Finally, through the comparison of the above several successful pattern analysis, can be found in all these two models are take advantage of local agricultural products, on the basis of the formation of industrial clusters. Traditional Chinese medicine in Jilin province regional brand can be regarded as composed of enterprises and farmers organization, made up of only enterprises and farmers organization is unstable, if the government can take the order parameter of identity into the organization, can form a self-organizing system is stable and evolving, the successful implementation of the construction of Jilin Province traditional Chinese medicine area brand was guided of the target based on the Synergy.