Research On Regional Industry Cluster Brand Base On Game

Cluster economy is the main force and trend for the development of world, and manifests its obvious advantages. Focusing on industrial cluster, economists analyze the characteristics of the trend of its beginning, growth and evolution.Regional industry brand becomes symbol for local area. Cultivating its health development could drive the development of industrial cluster and improve the whole competitiveness. Based on perspective of game theory, this article researches on across and down of cultivation for regional industry brand. The primary items of this dissertation are:(1) Classifying on the documents of industrial cluster, this article, according to the different effects of market position, intermediary agent and government, defines three developmental models of industrial cluster. Reviewing regional industry brand, this article analyze its characteristics and relationships between different industrial clusters.(2) This dissertation uses infinite repeated game, bi-level second-hand car trading model, incomplete information game to analyze how to cultivate industrial brand in three cluster models. Based on these models, the author analyzes different tactics because of information asymmetry among enterprise to enterprise, enterprise to supervisor and enterprise to customers.(3) This dissertation analyzes dynamic game based on cultivation of regional industrial brand through development of bag brand of Baigou. It analyzes the cause of lemon market, restraint factors when enterprise pays for brand and overusing problems of brand. It provide some suggestions for the bag brand of Baigou.Through analyzing cross and down between different models and Baigou, this dissertation finds several important factors of regional industrial brand: triggering tactics of market game, supervising frequency and degree of punishment, symmetrical degree of information, positive effect of long time game, expectation of long profit and reputation and trusty degree between enterprises.Game theory gets necessity of the government and intermediary agent through analyzing the action of enterprises and low efficiency of individual Nash Equilibrium. According to the consequence, this dissertation provides developmental suggestions for Baigou.