The Development And Design Of The Tourist Routes In Chengde,Qinghuangdao And Tangshan In Hebei Province

Building up excellent tourist routes is the strategic option of comprehensively building grand tour, major product and a big market. It is important to comprehensively integrate resources, improve tourist facilities, promote the grade of tourist products, build up a positive brand image of tourism, intensify the quality of the tourist industry and form core competence. But tourist route development in Hebei is laggard to the national level and it has a large disparity in marketization degrees attraction, brand degree, and the line of poor integration of product, unbalanced regional development has become one of the restricting travel development bottleneck.Based on the methodologies of literature retrieval, expert interview, comparative analysis and SWOT analysis, this paper looked into the current situation of tourist route development in Hebei Province. The results showed that there were 4 main problems:1. The tourism industry was at a low level, without the joint driving forces from the entire industry; 2. The tourism infrastructure was poor, which limited the formation of quality routes; 3. The marketization level was lagged behind, with a limited rate of contribution to the economic progress; 4. The brand image was not prominent, which weakened the competitiveness of the tourism market. Therefore, it is urgent that Hebei province shall establish quality tourist routes with competent matching facilities, good services, influential market brands and strong driving forces.Facing present problems existing in development of the tourist routes in Hebei province, in this paper, Qin Tang tourist region as a breakthrough point, development tourism circle as the linkage, fine lines as the bright spot, auxiliary facilities as the support and the tourist line product of combining point and line, which aim at cultivating a world-renowned and nationally first-class quality tourist route. Qin Tang tourism circle of the development will implement regional combination overall development. By setting up the travel brand and image, which strengthen the travel marketing competitive ability, at the same time, enhance the overall strength of Travel Company and use them to tourism industry advantage and promote the economic development, which put forward some covering boutique tourism routes and strengthen the competency of tourism industry in Hebei provinceCompared with other tourism products, tourist route has higher marketability, which needs to be updated adapting to the market demand and create its own signature brand. It is advised that Hebei province shall cultivate quality tourism sites and tourist routes, establish characteristic tourism brand, invest in the construction of tourism environment, enhance management and services, improve publicity in order to make the tourism market bigger and more alive. Through developing tourism industry and pushing forward industrial restructuring, the economy of Hebei province shall achieve a sound, rapid and sustainable development.