| At present, the banking industry is facing the multiple impact of China’s new economic normal, internet financial shock and accelerated interest rate liberalization. As a full-featured commercial bank that has the greatest number of staff and physical outlets in domestic, the agricultural bank urgently needs to consolidate its traditional advantages.This paper, with Agricultural Bank of China Wujiang Branch as the research object,will first sum up the theories related to the development of commercial bank outlets, then make a descriptive analysis according to the impact of internet finance and interest rate liberalization trend upon commercial banks on the basis of briefly stating the current economic situation. Next, it’ll carry out an empirical analysis and case study by using the domestic and overseas relevant scholars’ related research achievements on outlet development for reference and combining the practical business development situation of the major commercial banks in Wujiang City based on the relevant data and information accumulated in the working practice, and finally propose specific opinions and suggestions for the outlet development of Agricultural Bank of China Wujiang Branch.This paper, innovatively, carries out a targeted research on the strategies for the outlet development of Agricultural Bank of China Wujiang Branch from such five aspects as outlet setting, operational transformation, risk control, performance appraisal and corporate culture. The conclusion drawn on this basis is of reference significance to the outlets of the agricultural bank in other developed county regions, conducive to the future development of the agricultural bank. |
