The Research Of Handan ICBC County Region Development Strategy

As the terminal link of the implementation of the monetary policy,County finance plays a decisive role in the county economic development.At present,the economic and financial environment is becoming more and more complicated,the process of financial marketization is deepening and the competition of the banks is increasing.With the rapid development of the county economy,the demand of county funds and financial services is increasing day by day.But the management level of large state-owned commercial banks is still large,and its chain is still long;the credit control of the county branch is becoming more stringent;the contradiction of the capital supply and demand in the county is more obvious.In recent years,Handan ICBC's investment in the county economy has increased,especially that small farmers and small micro-enterprise loans increased significantly,but with the deepening of the financial system reform,ICBC gradually shifted from decentralized management to intensive management,and implemented extensively "key industries,key customers,key projects" strategy.This behavior is somewhat conducive to the large projects of county level and the optimization and development of large industry,but can not adapt to the economic characteristics of the county of Handan County,so that the size of the county business and the impact tends to weaken.This paper analyzes the opportunities and challenges faced by Handan ICBC in the development of East and West counties through the different characteristics of the economic development of East and West counties in Handan,and analyzes the next marketing strategy direction with SWOT model and combines it with the grassroots work experience and the reflection of current situation of financial development in Handan County,moreover,it provides significant advice on how to vigorously develop the county finance,the implementation of differentiated management in order to break through the bottleneck of development and meet the challenges of new finance,and the next step of the direction of Handan ICBC county development.