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Optimization For Layout Of Sub-branch In Q Bank Of Qingdao Branch

Posted on:2018-11-02Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhouFull Text:PDF
GTID:2359330512984945Subject:Business administration
Abstract/Summary:PDF Full Text Request
In a new era of mobile Internet,the network is still the bank's development and keep the main channel of high value target customers,is banking services to customers,sales,product is the most important channel,is fundamental in the development of banking business,the strategic core resources.Rise in recent years,with the financial company of science and technology and the expansion of the Internet giant to the financial sector,a significant change the behavior of the bank customer expectations,commercial bank is facing unprecedented competition and challenge.In this environment,how to optimize the site layout,how to efficiently use offline channels to consolidate their own advantages,to win more customers resources,and to raise their competitiveness is of great significance for a commercial bank.physical outlets,judged the regional development potential in the future.This paper from the trade data contrast analysis,node density and inline brothers three rows of data contrast analysis Angle Q bank Qingdao branch are analyzed in distribution network optimization problems,summarizes its distribution network and the regional resources endowment match behind trade,many serious internal friction area and network blank area,inefficient node is higher,the structure of the network forms of problems such as unreasonable.In the process,the paper explore the inefficient network model is put forward,from the benefit,growth,business characteristics,services,customer value,correction factors to evaluate network in five dimensions.On this basis,this paper puts forward the target,on the basis of distribution network optimization,has been clear about the network layout optimization idea,put forward the measure to build a set of macro points total,structure planning division,medium economic potential analysis,the location of the node microscopic quantitative model of distribution network optimization system.On the basis of the above ideas and models,this paper clarified the Q bank"down","speed up the pace to develop the light-duty site construction" site layout optimization of tone,deeply analyzes the bank key areas,key points of the actual situation,put forward the node removal,relocation,and adjustment of network forms,Q bank Qingdao branch network layout optimization Suggestions,and discusses the implementation of the measures in distribution network optimization,etc.,in order to through the optimization,reduce the Q line network layout and mismatching rate of financial resource distribution,prompt it to form multi-level,three-dimensional physical network layout,Q bank Qingdao branch offices and improve the market competitiveness.
Keywords/Search Tags:Qingdao city, commercial bank, bank outlet layout, bank outlet optimization, bank outlet competitiveness
PDF Full Text Request
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