E-Commerce Model Research Based On Wechat

As one of the most popular instant messaging tool on the Internet, WeChat already has a huge number of users. At the same time, many kinds of electronic business model extended from it have received a certain implementation and success.First of all, based on the the development status and the existing e-commerce activities of WeChat, this paper makes a feasibility analysis of it. The purpose is to build a B2C e-commerce model and a O2O e-commerce model based on LBS of WeChat. Then, according to the model theory related user adoption behavior and the unique factors of WeChat e-business pattern, this paper build a model to get some samples through the data research which is available for scientific analysis and structural equation analysis. At last, this paper determines nine factors of the research model including perceived usefulness, perceived ease of use, using experience, social impact, interactivity, perceived cost, perceived risk, use will and use behavior, the interact among this nine factors would modify the hypothesis proposed in this paper and revise the research model according to the results of the study.According to the results of this study, this paper give suggestions to the development of WeChat e-commerce, to improve the users’ acceptance, satisfaction, and loyalty. In all this research hope to improve the corporations’ competence by leading the WeChat e-commerce to find out the proper innovating ways, and creating the useful and durable business model.