Real Estate Business Strategy Mapping And Execution Control

Strategy map as a mature management tools and methods evolved by the BSC, has been widely used in many different types of institutions at home and abroad enterprises, social organizations and government departments, etc., and show the strategic objectives described a significant role in the performance of management and control aspects. The significance of the strategy map can help enterprises more comprehensive and systematic description of strategies to promote effective communication between managers and between managers and employees, to reach a consensus on the strategy and implementation of the strategy to strengthen the collaboration.For businesses, the real estate industry in recent years, increasingly severe market environment, changes in supply and demand side obvious, industry concentration further improve business operations gradually increasing pressure on companies how to effectively implement the strategic objectives and implementation presents new challenges. In this paper, I where zhongda real estate company, for example, using a variety of resources, mainly adopted comprehensive evaluation method, combining theoretical and empirical research, literature, case law and other research methods, and strive to systematically and comprehensively examine how draw decomposition zhongda real estate company’s strategy map and the effective implementation of control.By further empirical analysis and research, this paper obtained preliminary conclusions. Strategy maps can help real estate companies(in zhongda company, for example) is more comprehensive and systematic description of the strategy, the decomposition strategy to reach strategic consensus within the company and to strengthen the implementation of control strategies; the company’s strategic goals reflected in the specific action initiatives and these actions can move down to every level of each project, departments and positions specific responsibilities; control aspects in the implementation of the strategic priorities to focus on three areas and specific measures.