The Research Of The Improvement And Implement Of Haichang Real Estate Company's Development Strategy

All Real Estate Company are faced both opportunities and challenges in the year of2015.In this year,more and more small and medium-sized real estate enterprises continue to fail or be annexed with more and more large real estate carrier emerging.The annual sales of the Vanke and Biguiyuan,Hengda company has exceeded or approached 200 billion while they were declaring to put into the light asset.Survive or exit transition,Haichang company as a medium scale real estate,just like many the other Real Estate Companies,is also facing the grim situation in the development process.This paper from the company's development situation and Haichang internal capabilities,and the environment of the in-depth analysis,pointed out the problems and reasons of the Haichang estate from strategic height.Then it adopts the method of combining theory with practice,by using the theories and methods of enterprise strategic management,detailed analyzed respectively to HaiChang strategic objectives and strategic implementation measures.At another time,refer to the related elements of the enterprise strategic managerment theory and methods,we also declare our views:along with the increasingly serious macro situation,real estate companies face so many risks coming from policy restriction,the threat of financial regulation in many aspects,the influence of public opinion.Haichang company must firmly seize the brand strategy,the business strategy,the talent strategy and the culture strategy and stick to its strategic integration.Only by this way,it can be sustained and stable grow in the complex generation.