Hengyang Municipal Engineering Company Development Strategy Research

According to the central, provincial and municipal requirements of relevant documents, Hengyang Municipal Engineering Company will be changed to institutions engaged in business activities and gradually into enterprises, through literature analysis, comparative study of this article, statistical analysis, combining theory and practice methods, the use PEST and SWOT tools to analyze within Hengyang Municipal Engineering Company, the external environment, the proposed company became established after the implementation of the strategic business expansion growth-oriented strategy, establishing corporate "one two three four" strategic namely: a prominent main business, expanding dual market, to achieve the three promotion, completed four changes and market strategy, innovation strategy, management strategy, relations strategy combinations. In the implementation of the company strategy, management requirements and propose appropriate measures will focus on the organizational structure of the management reset, culture, employee motivation, strategy evaluation. The company’s strategic development plan, focusing on the implementation of the strategy to be evaluated. By setting, cultural organizations, to promote the company’s strategy to strengthen the implementation of employee incentive; in terms of strengthening the strategic evaluation of the introduction of the Balanced Scorecard. Thus the planned economy of public goods providers how to successfully integrate into the socialist market economy among the try and provide useful experience through full market way to test municipal company’s profitability, adapt to the market economy requirements of the law from the strategic management to provide products and services that receive a certain socio-economic benefits, provide experience for the future development of municipal utilities.