Development Strategy And Organization Structure Of Rise Electronic Company

For the sustainable development of individually-run enterprises, we can take some research facing enterprise operation. We could find some general problem by analyzing typical enterprise, then discovering suitable solution. On this thoughts, the RISE Electronic Company was roundly introduced. Then according to strategy theory, external and internal environment of the enterprise were analyzed at first. On mis basis, the developing strategy of this enterprise, Cost Leadership Strategy, was worked out by using SWOT Matrix and SPACE Matrix, adding other qualitative analyzing. For practicing the strategy, the operating platform of the enterprise, Organization Structure, must be redesigned. Three sort of Contextual Dimensions of organization design(Strategy, Size and Technology)were roundly taken into account Finally, the functional Structure was selected for the aim enterprise from Functional Structure, Divisional Structure, Hybrid Structure and Matrix Structure. Then the redesigned Organization Structure Drawing was drawn.