In The Experience Perspective Of Theme Park Product Development

Since July 1955 Disneyland in California birth, the theme park as a conceptual travel patterns quickly gained recognition and acceptance of people and foot penetration into the world.With scientific and technological modernization, economic globalization, ethnic cultural diversity, tourists demand for personalized and experience economy era, tourism demand increasingly sophisticated tourist theme park products on the expectations and feelings also occurred changes, they different from other traditional tourist and leisure traveler, they want to get a unique experience different from real life experiences.Theme Park products in the consumer’s diversity initiative, experience, personalization and other consumer demand, making the product development of the theme parks, theme parks need to highlight the cultural and diverse; reflects the popularity of equipment technology and modernization; pursuit parks and variety entertainment content; emphasis on participatory projects and personalization; unassuming atmosphere irritation and entertainment scene of; regression landscaped gardens and naturalized authenticity; achieve consumer credit card payment immediately realize the convenience and supermarket; requires large area of the park to provide amusement for longer.In recent years, many foreign scholars mainly standing theme park visitors, from the perspective of the visitor experience perception, the park offers the experience of service, tourists travel behavior and influencing factors, travel goods and other aspects of the study, and domestic scholars mainly still studying foreign scholars of the last century before the contents of the study, such as the theme park location selection, planning and investment decision-making, management and development, and cultural themes of the landscape construction, architectural style of the design, purpose and other tourists, although recent perspective of domestic scholars also more delicate up, but in-depth experience from the perspective of tourists to carry the theme park product development research is still relatively small, this Suzhou Green country Park as an example to study theoretical and practical significance.This paper attempts to explore the experience economy or experience economic context, tourism experience to visitors consumer demand as the starting point for the theme park theoretical basis for product development, development methods, the development process of theoretical principles and research to arrive at a theme park product development system or model, which will contribute to the theme park’s product development to provide new ideas, and in order to promote the sustainable development of the theme park.