Based On The Sustainable Development Of Green Building Enterprise Research

In recent years, with the concept of sustainable development and ecological management attracting more and more attention, in advocating low carbon environmental sustainable development at the same time, as the extensive mode of construction enterprise, facing the green revolution based on the sustainable development, challenges and opportunities together, wanting to win the sustainable development in the transformation and upgrading of the special period, must effectively balance the economic, social and environmental benefits,and take the sustainable development of the green road.Firstly,after mastering the related concept of green ecological management and the enterprise sustainable development, this article using the SWOT analysis tool, according to the characteristics of construction industry, analyzes their own advantages and disadvantages, and realizes the sustainable development of construction enterprises in low carbon environmental protection under the background of opportunities and challenges, to lay a good foundation for the construction enterprises to realize the sustainable and green development.Secondly, on the basis of analytical value chain related concepts, to create green building enterprise value chain model based on sustainable development, this article analyzes its performance value, and expounds the essential difference between the traditional construction enterprise value chain and the green value chain. The green value chain model mainly includes three aspects, first, the basic activity, namely greening works, the second, the external support system,namely construction of green supply chain model, the third, internal support system which is green organization innovation.One is green building enterprise operation process. Starting from the green optimization of organizational structure, building enterprise recombine business process reorganization, and carry on five of the crucial parts in the business process,design,procurement,construction, marketing and services for green innovation research; The second is building enterprise green supply chain research based on the sustainable development, analysising the unique characteristics of green supply chain, building green building construction enterprises in the supply chain model, analysising the model of the main chain and chain carefully a, putting forward the direction of the green building enterprise supply chain innovation; The third is green organization innovation which is based on the sustainable development of construction enterprises are discussed in this paper.On the one hand is to shape building enterprise green brand, establish a green brand as the guide, be based on the green standards, by means of the spread of green image by construction enterprises, improve enterprise reputation and loyalty as the green brand internal support system; On the other hand is green building enterprise culture construction, including the green culture spirit level, system level and material level of culture support system;The spirit level includes establishing green values, carrying out the green ideological and political education,strengthening the awareness of green technology innovation which is including three aspects of content; The system level Includes carrying out green strategy management,establishing green conventional system,improving the green audit supervision; The material level includes attaching importance to the green management behavior, practicing green social responsibility and environmental information disclosure, emphasising on the construction of the green culture of construction enterprises realize the importance of greening.Finally, based on the green building enterprise implementation of the supporting system of sustainable development, including its role in the government’s policy of supporting market-oriented environmental competitiveness and promoting the value of enterprise itself, based on the implementation of the support system, implement green building enterprise value chain,pay attention to the basic activity of green innovation, speed up the construction of internal and external support system, realize the greening construction enterprises.