Study On The Enterprise Micro-blog Marketing Strategy

With the continuous development of internet technology, competition between information platform and Information promotion platform is increasingly fierce. Among the many information platforms, the Micro-blog blooms due to its significant characters like big users’ group, efficiency of Information transmission and good interactivity.Through five years development, the Micro-blog is not just a information platform with "the grass root" mark, and it has transformed to a strategic place for enterprises to win market and consumers. However, there is still a lot of problems putting a brake on development of Micro-blog marketing. Those problems including enterprises are lack of theory system instruction and related marketing strategy when they practice the Micro-blog marketing, the Micro-blog platform is still not perfect, etc. How to conquer those problems, becomes the key factor of the development of Micro-blog marketing.This thesis analyzed the problems of marketing via Micro-blog platform in current situation, by studying the advantages and disadvantage of Micro-blog marketing, choosing some outstanding enterprises in Sina Micro-blog platform as the samples, utilizing data analysis. Solutions and suggestions were also provided some suggestions to close the problems in this thesis.