The Instant-backbag Micro-blog Operating Strategy Analysis

With the explosive growth of3G communications technology, the rapid development ofmobile Internet, Micro-Blog has become the most influential marketing platform. Micro-Blogmarketing began to be recognized by the enterprise, and making rapid development, moreand more businesses opening of the official account to try sales on the Micro-Blog marketing.In the past two years, under the influence of the international financial crisis, most companiesbegan to reduce the advertising budget, increase the proportion of investment in Internetmarketing. Fast bag With Micro-Blog with his efficient, open, and not entirely settled in therapid rise of the threshold social marketing platform, and making more and more people’sattention. Fast bag known as China’s fastest growing online bookstore, one hour served, basedon a new type of "McDonald’s"7-11"mode in e-commerce quickly gain a firm foothold. Inthe e-commerce market environment of intense competition in the field of Fast Bag has beenactively trying new marketing approach to play their own brand influence Micro-Blog’stimely and the fine marketing effectiveness become the marketing tool of the Fast Bag, FastBag company rapid development has made great achievements.In addition to the positive interactive marketing activities carried out in the officialMicro-Blog platform, fast bag still in the original Sina actively trying to develop newapplications on the basis of the enterprise Micro-Blog opened a Micro-Blog customer service,Micro-Blog-counter applications, to achieve the ultimate customer service Micro-Blogmarketing for small and medium-sized enterprises during a good role model. At the sametime, the Fast Bag Micro-Blog platform actively looking for new profit point, to develop thecompany’s core business. The Fast Bag also applied Micro-Blog to every aspect of thecompany management communication and business communication, significant savings incommunication time and communication costs, these beneficial practical experience areworth for medium and small companies learn from.In this article, the Fast Bag company considered as the research object, enterpriseMicro-Blog marketing to the main line in accordance with the theory to practice, from thegeneral to the specific ideas gradually separate analysis. First, we affirmed the value andsignificance of Micro-Blog marketing; Second, analyze and understand the business model ofthe Fast Bag, according to the4C marketing theory and4P theory further determine the needfor Fast Bag Micro-Blog social marketing; Then, through the analysis on the the Fast Bag Micro-Blog operation and management of the combat, discover the of its Micro-Blogoperating strategy and mode of operation of the rhythm and regularity; Finally, based on theprevious analysis, put forward constructive ideas for medium and small companiesMicro-Blog operations management, and According to the problems faced by the mediumand small companies in the Micro-Blog marketing process proposed targeted implementationof strategies or solutions; risk control and crisis prevention as well as how to make theenterprise Micro-Blog marketing reference recommendations. Expectations through theresearch projects, help in the application of the Micro-Blog social marketing platform formedium and small companies in China.