Research On Micro-blog Marketing Strategies Of LSH Company

Micro-blog has been developed fast since2010in our country, and gradually became one of the interaction platforms as important as social networking sites and blog and so on. At the same time, some network stations like Tencent,Sina,Sohu, are going about to building their own micro-blog. Micro-blog marketing starts from the micro-blog’s rising and popularity. It is not only creating an interaction platform for people in many ways superior to the media which has been existed, but also building a communication platform which is faster, more convenient. Traditional marketing methods began to lag behind the pace of development of the times; the new media marketing of micro-blog marketing has been rising quietly. Micro-blog now becomes a new tool for marketing in many companies, comparing with traditional marketing methods, micro-blog can quickly help companies establish customers’ loyalty, identify potential customers, and carry out precision marketing. But the emergence of new things will also bring new challenges.Now, from the view of the micro-blog marketing, firstly the thesis analyzes the concept of the enterprise micro-blog marketing and the theory of4C, integrates marketing theory, theory of viral marketing, direct marketing theory, the theory of relationship marketing. And based on the analysis of internal environment of LSH, the company will find the construction machinery industry’s status quo and put forward the necessity to implement micro-blog marketing in LSH. Combined with the industry’s characteristics and the current situation of LSH, we propose4strategies: brand promoting strategy, micro-blog marketing integrating strategy, online combining offline strategy, service marketing strategy and celebrity endorsements strategy. According to micro-blog marketing strategy of LSH, the company must make the specific implementation plan, to prevent and control the risk.