Research On Rural Tourism In Kuandian

Rural tourism as important supplement of the tourism, the rise in Europe in the 19 th century, is a product of industrialization and urbanization development, the rural tourism in China started late, starting in the 1980 s, although still in the early stages of development, but the potential is great, very fast.As the emerging of the third industry, rural tourism to increase farmers’ income, solving the surplus labor in the farmers, and promote regional economic development, coordinating urban and rural income gap, optimize industrial structure, promote cultural exchange plays an important role.Promulgated by the state council on August 8, 2014, the state council on the recent support the revitalization of northeast opinions on major policy initiatives, which clearly put forward to develop the modern service industry, accelerate the development of producer services in northeast China, in the aspects such as electricity, water, gas and industrial enterprises implement the same price, key support in terms of land, to strengthen the construction of tourist facilities and support the northeast region culture creativity, television, publishing, performing arts entertainment culture industry development. Located in kuandian county area rich in tourism resources, the region is not only in the research of the development of the rural tourism can promote the local tourism industry, more work for the new rural construction has played a positive role.In recent years, under the circumstances of the rural tourism development boom, Kuandian county in Liaoning province rural tourism industry got a certain development. Liaoning province is a big tourism province of our country, the "11th five-year plan" period, the tourism industry in Liaoning province get rapid development, the indicators to achieve substantial increase and into the forefront of the country. In Liaoning province under the leadership of the government, through the development of rural tourism promotion to accelerate the development of agriculture, Kuandian autonomous county is located in the northeast of Dandong city in Liaoning province, is China’s largest border city of important tourist destination, border 216.5 km long, the yalu river of Korea and China have the characteristics of international tourism brand, has rich tourism resources, covered the mountain, river and sea, forest, border, such as red, ethnic tourism type is rich in tourism resources, cultural background, ecological product variety, congenital advantage of convenient transportation access as favorable conditions of Kuandian county rural tourism development. According to statistics, in 2013, Kuandian county tourist hotels "6.5 million people, overall revenue of 7.2 billion yuan, accounting for 32.8% of GDP, while the development of rural tourism in Kuandian county has made some encouraging results, but compared with other cities in the same level, Shanghai or Beijing and other cities still have a big gap.In Kuandian county rural tourism development as the research topic, with the guidance of the state council and is based on the relevant policies of the government, the replacement of the background, purpose and significance, relevant research results at home and abroad, sum up the main content and application it is concluded that the main method;From the connotation and characteristics of rural tourism, combining the Kuandian county rural tourism and rural tourism development present situation, the Kuandian county rural tourism development advantage, disadvantage, opportunity and threat factors analysis using the SWOT analysis method, and obtained the relevant SWOT matrix, finally put forward the Kuandian county rural tourism development goals and strategic positioning and the concrete countermeasures and suggestions.