Research On The Development Strategy Of RT Corporation

This article chose the development strategy of RT company in this case as the research background, system analysis of strategic management ideas of electronic marketing services companies in the market in the development process.In this paper, by using various kinds of strategy analysis tools to analyze the internal and external environment of enterprise, through the construction to develop the company level and business level strategy of RT company SWOT matrix model, and specific supporting according to the actual situation of enterprise gave practical implementation measures.This article first introduces the domestic and international competition strategic theory to study the general situation of the development, to the tools of strategic analysis as the analysis of the problem on the basis of. RT company and then the external environment analysis, illustrate how service enterprise marketing to make the existing opportunities and threats of the reaction by using EFE matrix. Then from enterprise’s internal situation of RT company, and analysis in organizational structure, technical level, service, finance, human resources, corporate culture and other aspects of the advantages and disadvantages. Analysis of the internal and external environment of enterprise, analysis method of enterprise development strategy by using SWOT matrix. The implementation of the strategy of choice for success, corresponding measures are presented, including market analysis and research dynamics and development trends, to catch up with domestic and overseas competitors, to occupy the domestic market as the goal, pay attention to play their own advantages, making enterprise long-term development and short-term business strategy, the establishment of a scientific decision-making procedures, take the initiative to adjust the service structure, the service of marketable, guarantee the economic benefit growth. The conclusion part sums up the conclusion of the thesis, it provides the reference to the marketing services company.