The Research Of The Electronic Business Enterprise Returns Management Under The Value Network

With the rapid development of e-commerce industry, to how to improve the quality of after-sales service of associated with returns and returns management problems, by the electric business enterprise and the industry more and more scholar’s attention. Returns management value creation not only from the enterprise itself, also is associated with each related interest subjects, the value network based on customer demand as the core formed by interaction between stakeholders and value generation,distribution, transfer and use of the relationship and its structure,electricity enterprises need to make a return under the value network management model, improve customer satisfaction, reduce inventory,improve the corporate image, promote the development of e-commerce, improving national competitiveness, etc.Based on the value network theory, theory of reverse logistics and e-commerce theory as the foundation, the integrated use of literature review at home and abroad, combining the quantitative and qualitative, comparative analysis and other methods, on to the study on the following aspects:(1) China’s e-commerce returns management in the existing problems and causes. Through the analysis of the value network and returns management relations, and the survey of the present problem in e-commerce return, electrical business returns management under the value network analysis the existing problems and reasons.(2)Electrical contractor returns management mode of value network analysis. Motivated today, has laid the industry value chain between enterprises, but for the formation of the value of customers as the core network for each subject in all respects for further collaboration. Traditional enterprise management way already can’t satisfy the development of the e-commerce industry, the electric business enterprise management mode should be drawn up under the value network of strategic management model, to the problem of high return should also be incorporated into the enterprise strategic management policy. And practice of electric business enterprise, for example, get more relevant data, a deeper understanding of electricity enterprise’s operation and returns management problems, targeted countermeasures are put forward.(3) the value network electricity returns management optimization. Electricity returns management the implementation of efficient, need the government to strengthen the supervision of the e-commerce industry, the management of the electric business enterprise and support, to strengthen the perfection ofrelevant laws and regulations to protect consumers’ rights and interests; Need for modern returns management modes under value network optimization, integration, enterprise and government customers; Need to enterprise on the basis of value network, time limit for returns, conditions, methods such as system perfect.