The Research On The Development Strategy Of The Healthy Industry In Weihai District Of Wendeng City

The healthy industry, the sunrise industry, which is green, healthy and sustainable, being regarded as a trillion-business having a promising future and the fifth wealth after the emergence of the Information Technology by the international economic circles, is recognized as one of the major industries that represents the industrial economic development in the 21 st century in the United Nations’ industrial planning. With the rapid economic social development, health is attracting more and more attention. The understanding of health doesn’t focusonly on the curing of the diseases any longer, but also on the prevention of the diseases. Meanwhile, the corresponding industries such asthe health administration, the nutrition care, the body building and the tourism also develop fast, meaning that the health industry iscoming into a fast developing stage and becoming the pillar industry that boosts the economy of some areas.Wendeng, located in the east of Shandong Pennisula, which boasts of beautiful environment, comfortable climate, top-level location elements, advanced transportation system, and glorious cultural legacies is the congregating town of warm springs, longevity. Also,It has good conditions and industry basis for developing healthy industry.Further, Wendeng is also the most beautiful habitat to nurture health in China and the capital of health-nurturing as a coastal town reputed all over the world. Wendeng has a unique advantage in the development of the healthy industry.Based on the deep research on the condition of domestic and foreign health industry development, this essay gives a full analysis on the theory of industry development related to health, the theory of strategic management as well as the theory of SWOT analysis. An in-depth study on the domestic and foreign health industry experience has been carried out in the meanwhile. With the SWOT analysis theory, it analyzes the advantages, disadvantages, opportunities and threats to the health industry development in Wendeng. After analysis, it shows that there are unique advantages and conditions, as well as some restricted factors. This eassy fully elaborates the measures to the health industry in Wendeng against the existed problems combined with the concrete conditions in Wendeng. It also expounds the logic, objective, focus and security measures, which points the right direction.