| Along with the adjustment of national policy and the release of institutional profit like new type urbanization, the development of building materials industry faces good chances. Such as the mineral fiber ceiling board, as a kind of green & environmental decoration material with acoustic function, it will take more market share gradually.Rely on former distribution channel, Beijing New Building Materials Public Limited Company(BNBM for short) has accumulated competitive advantages in market. However as the development of the competitors and changes in the market, the company faces some difficulties during the business development. In order to keep the advantage in an increasingly competitive market, the company must make some changes and take some actions on marketing.This present thesis based on the theoretical knowledge about marketing management, primary study the domestic distribution channel of BNBM miner fiber ceiling board, investigate the customer satisfaction from existing distribution channel, summarize the present situation of existing distribution channel. It analyzes the fours aspects: strong points, weak points, opportunities and threats of BNBM miner fiber ceiling board by the SWOT model, compares the data of products quality, price, staff input from BNBM miner fiber ceiling board and the competitors.In order to satisfied the market demand and keep the competitive edge of BNBM miner fiber ceiling board. This present thesis analyzed the existing distribution channel of BNBM miner fiber ceiling board, point out the deficiency, put forward the improvement of BNBM miner fiber ceiling board both on the length and the width from the domestic channel structure, make an unhindered and reasonable customer service and make the channel flattening. |
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